Search Engine Optimisation
What is Search Engine Optimisation?
Search engine optimisation is the system of getting your website to the top of major search engines such as Google, MSN and Yahoo to provide a way for Internet users to find your website ahead of the other billion web pages on the internet.
Key elements to search engine optimisation are:
- Keywords (relevancy)
- Links to your site (importance/page rank)
What's a good way of describing Search Engine Optimisation?
Think of the search engines as a big election. All the websites in the world are candidates. The copy on your website is your campaign. The links to your website are the votes. The more votes (links) a candidate (website) has, the more important it is, and the higher it's ranking.
Keywords.
Search engine send out 'robots' or spiders to analyse your website. They look at the words you've used on your website to figure out what you the website is about. This tells them when to display your site in their search results.
Keywords are the first thing you need to think about when you start your SEO journey.
Figure out what words your customers are looking for in search engines. These words are known as keywords. The idea is to frequently use these keywords in the copy of your website and in the HTML code behind the page. As a rule of thumb, the more frequently you use these keywords, the more relevant you'll be considered by the search engines, and the more likely you are to appear in the searches for these words.
Links to your site.
Links to your site tell the search engines how important your site is. They assume that if it's important enough for a lot of other sites to link to your website, then it's important enough for them to display at the top of the rankings.
Links to your site ("back links" or "inbound links" or "external links") are the single most important factor in ranking. The more links you have to your site from other sites, the better your ranking.
Why do I need Search Engine Optimisation?
Most internet users and your customers use search engines to find things they are looking for online and they will not find your website unless you make it visible. Search engine optimisation is the system of making your website visible to the search engines.
What does Search Engine Optimisation involve?
- On-page optimisation - Changes made to the actual coding of the website and content.
- Link development - creating and developing links from inside Freestyle Media websites and networks and establishing other website links.
- Reporting and monitoring - search engine optimisation requires ongoing monitoring of your performance because search engine rules change very regularly. Being left behind will hurt your performance.
Example search engine optimisation report
Freestyle Media search engine optimisation techniques are all legal and above board. Some companies use suspicious activities that neither Freestyle Media nor the search engines condone. If you are caught running rogue you will be black-listed from the major search engines, so you are better of seeking top billing through authorised methods.
Request more information about Freestyle Media's Search Engine Optimisation techniques.
How much does it cost?
The cost depends on:
- Competition - How many websites are competing for your keywords? The more competition the more cost.
- Keyword competitiveness - How many web pages are targeting this keyword and how often is it searched for? The more competitive and more searches the higher the cost.
- Website complexity - If your website has many databases and different sections this will be more complex to optimize thus increasing the cost.
- Number of keywords - The more keywords the greater the cost.
Request a Search Engine Optimisation quotation
Case Studies
Search engine optimisation - Laser Sight Centres
Search engine optimisation - Wide World of Sports Store
