Thomson Education Direct - Website Design

Objectives: Simplify and consolidate a complicated website with a new look and feel to make it easier for customers to buy.

Solution: Centre the website around destinations that people can travel to

• Use social proof techniques to compel users to purchase
• Remove excess clutter and promotions
• Increase white space for easier reading

In Detail

Thomson Education Direct needed to redesign their website and find a cleaner, simpler way to sell their courses.

• Simplify and clean up layout and architecture
• Create a cleaner, easier sales process by sending users immediately to relevant pages, thereby limiting the information they need to process before purchasing a course.
• Use social proof techniques to show potential buyers the current popularity and uptake of courses amongst happy customers thus encouraging them to follow suit. For example: text beside the search box offered suggested keywords, popular courses and popular searched courses.
• Maintain clear brand consistency between the printed catalogue and the website.
• Evolve Thomson Education Direct to Web 2.0 design and function.
• Design the website to take advantage of SEO practices in the future