Sanitarium So Good Ice Cream - Banner

Objectives: Support above the line media, trial online advertising, and help build the So Good database.

Solution

• Integrated a banner campaign with the print campaign.
• Created involvement and buzz with Flash banner ads.
• Created participation with a 3D Magic Eye puzzle competition.

In Detail

This was an integrated campaign in conjunction with Star Advertising and was based on a print campaign. It was all about bringing the brand to life online and creating buzz and involvement with the target audience.

Two different effects were used in this campaign - a Flash ad with a 'Zoetrope' effect that made the strawberries and ice cream spin hypnotically, viewers were then encouraged to click to win an indulgence pack in line with the overall So Good campaign line of healthy indulgence. The added layer of complexity was that to enter the competition, people had to decipher a 3D Magic Eye puzzle made up of strawberries and Ice Cream to reveal the word 'Yummy'.