Qantas Holidays - Website Design

Objectives: Increase Holiday Bookings with call centre and Online. Evolve website to a destination to choose holiday as opposed to a booking engine.

Solution: Centre the website around destinations that people can travel to

• Introduce tabbed browsing for the user to choose what they want
• Design the website to enable search engine optimisation

In Detail

Qantas Holidays website was struggling to deliver its great holiday packages in ways that invoked imagination, dreams and desire to take a Qantas Holiday. The website was also illogical with redundant content and a distinct lack of cross selling between Qantas' range of services including cars, hotels and insurance. Qantas also wanted to build a platform that could be search engine optimised in the future.

Freestyle Media responded with a website design that centres around travel destinations. The user selects a destination they might be interested in and is presented with packages and information about the destination. The tabbed menus enable cross selling of Qantas products across the range. Search engine optimised pages are linked in from the bottom of each page.