Laser Sight – Site Build

Objectives: Refresh the Laser Sight website to increase its appeal to target markets, increase online lead generation and capture unique traffic from natural search.

Solution

• Improved visual appeal of the website to capture attention of target markets.
• Improved back end system for easy maintenance of regularly updated content.
• Compliant and aggressive search engine optimisation and marketing.

In Detail

Laser Sight  have helped over 30,000 Australians achieve visual freedom through Laser eye surgery. The pioneer of laser surgery Dr Peter Stewart heads up Laser Sight as Medical Director. Regarded as the most established LASIK provider in Australasia, Laser Sight  have clinics in Australia, New Zealand, Hong Kong, Indonesia and Malaysia.

Laser Sight has worked with Freestyle Media for over 3 years and in that time have redeveloped their website 3 times. The old site was very information rich and much more corporate in look. Laser Sight wanted to connect emotionally with the target group and its sub-types through the new website. An editable optometrists listing was requested to maintain the listings and details of all optometrists.

Secondly, Laser Sight aimed to maintain their online visibility by keeping their position in the top 10 search results returned by the most visited search engines such as Google, Yahoo and Ninemsn.

Freestyle Media created a visually appealing website, with emotive and targeted imagery to capture each of their target markets. Underlying the front page is a large volume of information about the surgery and news items regarding changes and news about the surgery. The optometrist listing is able to be maintained by Laser Sight staff through a private login facility and allows quick maintenance of this always changing listing.

Search engine positioning is rigorously carried out on ongoing basis in conjunction with aggressive link trading and micro-site development.

Laser Sight also have an eCRM to handle all online bookings and contact from the website.