Freestyle Media created a banner and eDM campaign that drove online sales to new records!

"3 mobile understand the importance of prospecting targeted email lists and valued added content. By leveraging their cost effectiveness and competitive pricing strategies they were able to teach prospect how they could save money on their mobile bills. Freestyle Media delivered an online email strategy to prospect their existing database and convert these into online sales."

Solution

• Freestyle Media sent a dedicated eDM to database of 6000 recipients. The eDM outlined tips on how to save money on mobile phone bills and choose a mobile plan that is right for you! A valuable piece of content their prospects would like to know about.

In Detail

OBJECTIVES

• Provide value added content to prospect customers
• Give simple tips of ways to get the best value for your mobile dollar
• Offer exclusive savings on 3 mobile
• Give advice on -
  • before you sign a contract
  • choosing the right plan
  • handset recommendations
  • day to day savings
  • handy tips
  • Outline how 3 mobile can save you money

THE BRIEF

• Educate 3 mobile customers on potential mobile saving solutions and offer ways to maximize their mobile phone investments.
• Compare prepaid and cap plans - encourage customers to be more mobile savvy and understand the changing marketplace.
• Give the power to the consumer - educate, engage and offer value packed options for existing and new customers.

THE RESULT

We created and sent this informative eDM to the 3 prospect database of 6000 recipients, of which 2000 opened and read the eDM (33% open rate). 220 of these recipients clicked on the more information links and were redirected to the 3 mobile website. Freestyle Media prospected and extra 220 customers for 3 mobile and encouraged prospects to investigate 3 mobile caps and plans from an educated view point.