How 3 mobile countered the launch of the iPhone

"Freestyle Media took a hat trick and gave 3 mobile some top spin with a "Howzat?" infield eDM and banner promotion."

Solution

• Freestyle Media created a banner campaign for ninemsn and hotmail that alerted customers to the new Nokia N95 8GB mobile on the new $49 Cap.
• Communicated with sporting enthusiasts through dedicated eDM messaging about the N95 8GB mobile.

In Detail

OBJECTIVES

• Promote the 3 mobile Nokia N95 8GB handset on the $49 Cap and generate online ROI
• Direct potential customers to the 3 online store http://www.3shopdirect.com.au/mobiles/Nokia-N95-8GB-49-Cap
• Educate consumers about product and handset features
• Position 3 mobile as a leader in competitive mobile phone deals
• Promote the 'Sport Cap' Nokia N95 8GB to sporting fanatics

THE BRIEF

• Product banners that action consumers to purchase the N95 8GB $49 Cap
• Create an integrated landing page promoting all the latest handset offers and the N95 8GB mobile whilst offering an exclusive $100 credit offer for all online purchases www.3shopdirect.com.au/mobilephonedeals/vfuel
• Align 3 mobile with Cricket fans and offer an exclusive $50 bonus credit to online customers
• Incentivise consumers to buy online

THE RESULT

This promotion targeted sporting enthusiasts with a dedicated eDM sent to Cricket Australia's membership database of 60,000 fans. Freestyle Media did all the necessary footwork and executed a lethal topspin to ensure the banner campaign raised the 3 mobile profile whilst bowling a consistent ROI.