Sanitarium Weet-Bix World Cup – Site Build

Objectives: Update the Sanitarium Weet-Bix site to appeal to its target audience in terms of look and feel, content, and interactivity.

Solution

• Design new look Weet-Bix website to fuel World Cup fever and Weet-bix brand loyalty.
• Capture visitor data by integrating Freestyle media's eCRM into the Weet-Bix website.
• Continue to offer relevant information to visitors after the World Cup.

In Detail

An Aussie icon for almost 100 years, Weet-Bix needed an online face-lift to bring it into the 21st century. Whilst a website existed for the brand, it was outdated and failed to capture any user data – an important criteria of Sanitarium's new-millennium online strategy.

Leveraging Weet-Bix's sponsorship of the Socceroos during their World Cup campaign, the new look website fuelled World Cup fever with trivia, competitions downloads, a team profile and the opportunity to send a support message to Tim Cahill (also sponsored by Weet-Bix). Each action captured key user data for the Sanitarium eCRM database whilst building a brand relationship with consumers.

Since soccer fever has died down, the new look website (now in-line with online brand guidelines) continues to offer relevant user information and activities thanks to the information captured during this campaign. The registered parties receive notifications of new sports-related programs. Visit the site to see what's currently running.