3 Mobile Online Marketing Strategy

Objective: 1. Structure and coordinate online media and campaigns to be more performance based. 2. Create and innovate new campaigns. Guide and structure online marketing strategy

• Preparation of online marketing plans for campaigns
• Analysis and recommendations on online media plans
• Structuring and setup of more rigorous tracking and reporting of campaigns

3 Mobile were looking to appoint an online marketing strategist to over see and improve their online marketing. 3 mobile were stuck in a brand focused mindset with their campaigns and wanted to turn this into a direct sales approach. 3 appointed Freestyle Media as their online marketing consultants to review and update their online marketing.

The main areas of focus were:

• Reviewing and updating their online media, search and affiliate marketing
• Setting of online marketing strategies for new product launches
• Creation of online marketing plans for campaigns
• Advising and constructing the following years online marketing plan

Some of the campaigns Freestyle Media worked on included:

• 3 Skype Phone launch and promotion
• 3 Mobile Broadband promotion
• 3 Summer of Cricket extension campaign and promotion
• 2008 online marketing plan
• 3 Business Shared Caps website and online marketing plan