3 Mobile Nokia n73 online exclusive

Objectives: 1. Getting awareness in a cluttered mobile phone market with a new product offering. 2. Achieving new sales at a greater rate than other telcos

• Freestyle Media put together a campaign that promoted the key features of the phone and introduced the price point into a striking offer
• Key media that was used included: Strategic planning of the campaign, Seeding in forums, Banners, Persuasive Landing page, Emails, Affiliate marketing, Facebook advertising

3 mobile were looking to trial an online exclusive offer for their Nokia N73 for FREE with a new $39 Cap plan. The trial was to see what the response of having a deal that was only available on the online store and not available in stores and test the differences in response rates. The different price point also created a middle market between their other 2 cap plans. Key challenges included:

• Getting awareness in a cluttered mobile phone market with a new product offering
• Achieving new sales at a greater rate than other telcos

The Campaign
Freestyle Media put together a campaign that promoted the key features of the phone and introduced the price point into a striking offer. Key media that was used included:

• Strategic planning of the campaign
• Seeding in forums
• Banners
• Persuasive Landing page
• Emails
• Affiliate marketing
• Facebook advertising

The Results
Mobile sales surged online with the N73 taking up a large % of their online mobile phone sales. Click through rate of the banners surged 67.7% compared with the standard campaign.