Tactical viral and guerrilla online marketing
Tap into social networks as a valuable word-of-mouth brand building and awareness raising venture.
Use a grass-roots approach to strengthen your marketing
- Blogs and forums encourage consumer interaction and feedback
- Raise awareness and interest cost-effectively through viral campaigns
What is Viral Marketing?
Spawned and supported by email, viral marketing success depends on creating an entertaining or interactive piece that people wish to forward to friends and colleagues. This type of activity is created everyday in the form of puns and jokes, and can be used a guerrilla tactic by brands to engage or inform.
Despite the negative connotations the term implies, viral marketing is one of the most effective ways you can promote your brand and acquire new customers online. It's all about creating a "buzz" for your company, showing some creativity and originality that generates positive word of mouth throughout social circles across the Internet, causing your marketing message's exposure to increase exponentially.
Word-of-Mouth Channels
Freestyle Media believes in trying things differently. Clever insight, strong design and the mechanical support of email marketing is required to make these campaigns a success.
Freestyle offers a well-rounded team of support. We strive to cut through the boring static that customers face on a daily basis by showing customers something new. Designing entertaining online games, promotions, blogs, creating interesting content on websites and emails are just some of the things we do to create positive word of mouth for our clients and enhance their customer's user experience.
Blog Marketing
Evolving the community aspect of online a step further, blog marketing uses a tribal environment to create a culture of inclusion. In this way blogs also become a useful tool for mining the opinions and behaviours of key targets.
It is imperative than any corporate voices driving the blog are pitched to suit the participants. In managing our own Freestyle blog, we are well aware of the pitfalls and success of using this strategy.
