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Fred Schebesta

Fred Schebesta is Director of innovative online direct marketing company, Freestyle Media.

Fred works with Australia's leading brands offering insight into the world of online direct marketing. He is recognised industry-wide for his skills in combining proven and traditional approaches with new thinking and ideas.

Fred was acknowledged as one of Australia's leading entrepreneurial minds under the age of 30 when he was listed in the 2008 Australian Anthill's 30under30. He was awarded ADMA's 2006 Young Australian Direct Marketer of the Year for his pioneering work combining the traditional direct marketing with online marketing techniques.

He started Freestyle Media while he was studying at Univeristy in 2001. He built it into a fast growing online marketing agency and in 2007 listed company Q Limited acquired Freestyle Media.

Freestyle Media major clients include 3 Mobile, Hutchinson, Sanitarium, Virgin Mobile, NRMA, Constellation Hotel Group, University of Newcastle, McDonalds Australia, Acer Computers, and Robobank across Australia and New Zealand

In his presentations, Fred shares with participants the techniques he has used to create innovative, successful campaigns for his clients. He is committed to sharing these techniques and educating the industry about online direct marketing and its application across the online discipline.

He is a regular public speaker and holds seminar events that are designed to grow the direct marketing industry.

Comments on Fred from Michael Kiely

Marketing Wizard and Executive Editor of Marketing Magazine, Michael Kiely said, "Mr Schebesta has never worked for anyone but himself. He started Freestyle Media while at university and has built it into a substantial "digital direct marketing" agency, with a host of major brands on the register."

"He runs an educational outreach program of seminars and articles to teach companies how to apply direct marketing principles to online marketing. He invents new techniques. He is making a significant contribution to the industry already."

"Fred is part of the new generation of direct marketers who are introducing the disciplines of direct marketing into the glamorous internet 'space'. Too much money has been wasted online by people who don't know what they are buying who hire web people who don't know how to maximise response. Fred is a good representative of the future."

Recent Speaking Appearances

Fred is a regular speaker at conferences and events. Below are recent appearances.

• Ad:tech Panel Blogvertising, Corporate Blogging and Vlogs
• AIMIA, "The Future of Video Online"
• ADMA Forum
• AALARA conference
• CeBIT
• Chamber of Commerce, Randwick, Burwood, Canada Bay
• Connect Marketing
• Department of State & Regional Development, Business Development workshops, Sydney, Bangalow, Coffs Harbour, North Sydney, Sydney City, Griffith
• Emarketing Expo
• etail World Australasia 2007
• IQPC Online Marketing "Turbo Tutes" conference
• Search School, Melbourne
• Search Summit
• SmartCompany Webinar
• Search Engine Room
• The Last Thursday Club
• Women's Network Australia Expo

Recent Publications

Fred is often asked for industry comment and has been regularly profiled marketing and business magazines and newspapers including:

• Marketing Magazine
• AdNews
• B&T
• SMH
• The Australian
• Management Today
• SmartCompany

Speaking topics

• Case studies on online direct marketing campaigns
• An introduction to online direct marketing
• Secret Search engine marketing tactics
• 11 ways to effectively Online Marketing for corporate business
• How to build a persuasive website to convert more visitors into buyers
• 11 things that highly successful online businesses do
• How to run an online marketing agency
• Secret tactics your merkting lecturer didn't tell you about online marketing
• Email marketing
• Blog marketing
• How to build a niche target market around your website

Note that these will be always changing because of the nature of internet marketing, so if you have a topic in mind, please contact Fred to discuss.

About Freestyle Media

Online marketing agency Freestyle Media specialises in driving traffic to websites and converts online customers into purchasers of products and services. Freestyle Media ensures clients' web presence intelligently generates leads, develops relationships and increases sales. Their insights and practical application of search engine strategies, online advertising and consumer-driving websites realise a valuable return on marketing spend. Services include online marketing strategy, website development, email marketing, banner advertising, search engine marketing and media buying and planning are Freestyle Media's core business.

Time Out Sydney needed a cost effective and technically easy way to manage a vast amount of content on a weekly basis.

Virgin Broadband - Site Build. Virgin Broadband required a content rich search optimised site to attract customers to their new broadband offerings

3 Mobile Nokia N73 Online Exclusive - Campaign. 3 mobile were looking to trial an online exclusive offer for their Nokia N73 for FREE with a new $39 Cap plan.

AUSTRAC - e-Learning. AUSTRAC offers an online e-learning program that provides information about the laws, reporting obligations, and other basic concepts relating to Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF).

3 Mobile Online Marketing Strategy. 3 Mobile were looking to appoint an online marketing strategist to over see and improve their online marketing.

Sanitarium - So Good Active & Regular - Banner Campaign. So Good Soy Milk has been releasing new products throughout 2006 and wanted to raise awareness of their launch via online media and competitions

Sanitarium - Weet-Bix World Cup - Site Build. Leveraging World Cup fever, Weet-BIx has launched their new millennium website

Sanitarium - So Good - Site Build. With an expanded product range and new flavours destined for arrival in 2006, So Good needed to update its online-look to match its strong standing in the marketplace.

Sanitarium - So Good Ice Cream - Banner Campaign. Banner advertising for So Good Strawberry Ice Cream campaign.

Qantas Holidays Website Design. Qantas Holidays wanted to create a site with a travel destination focus, selling dreams and desires to increase sales.

Contact details
Fred Schebesta | Director | Freestyle Media
fred.schebesta@freestylemedia.com.au
www.freestylemedia.com.au Level 3, 4-16 Yurong St
East Sydney NSW 2010
Phone: +61 2 9339 6747 | Fax: +61 2 9475 4364

Fred Schebesta's Blog www.OnlineMarketingSydney.com.au